We are a small and objectively likeable team of straight talking multi-disciplined filmmakers. We combine decades of experience within the production industry with decades outside. This means you work with people who know video but also know where you’re coming from.
We are filmmakers and storytellers first and foremost, sure, but our clients value us just as much for our ability to solve problems and build the trust essential to doing what we do well. We’re also the production company behind hit YouTube channel Never Too Small.


James heads up New Mac as Managing Director and oversees operations of the business with a focus on client relationships, growth and strategic opportunities. With a background in journalism and communications, James brings a shrewd editorial and commercial approach to client challenges. This combined with his affable nature is why many of our clients have been with us since our beginnings. Since founding New Mac in 2007, James has cultivated a team who share his values and want to make good work for good people and have a good time doing it.


Luke is everything you want in a production lead: meticulous, a lover of systems and spreadsheets and a born problem-solver. With experience producing large, high-end video productions and coordinating international crews, Luke brings to the table an in-depth knowledge and understanding of the production process.

ELIZABETH PRICE Client Solutions & Strategy

With significant client-side marketing  experience behind her, Elizabeth understands what a great agency experience should feel like, as well as the internal pressures faced by marketers and communications professionals to prove the return on their spend. Advising on creative and strategic approaches best suited to each client’s budget and brand, Elizabeth works with clients to produce videos that are versatile, valuable and highly engaging video assets.