NO TRICKS.
NO TROPE.

We are a small and objectively likeable team of straight talking multi-disciplined filmmakers. We combine decades of experience within the production industry with decades outside. This means you work with people who know video but also know where you’re coming from. We grew Never Too Small into the world's favourite YouTube channel exploring compact architecture and design and we're the co-producers of State of Man, coming out soon on the ABC (Australia).

JAMES McPHERSON • EXECUTIVE PRODUCER

James heads up New Mac as Managing Director and oversees operations of the business with a focus on client relationships, growth and strategic opportunities. With a background in journalism and communications, James brings a shrewd editorial and commercial approach to client challenges. This combined with his affable nature is why many of our clients have been with us since our beginnings. Since founding New Mac in 2007, James has cultivated a team who share his values and want to make good work for good people and have a good time doing it.

LUKE CLARK • PRODUCER/PRODUCTION MANAGER

Luke is everything you want in a production lead: meticulous, a lover of systems and spreadsheets and a born problem-solver. With experience producing large, high-end video productions and coordinating international crews, Luke brings to the table an in-depth knowledge and understanding of the production process.