The Thankful Thief – Online Ad

Victoria Police

Our friends at at the Victorian Police had seen a rise in theft from vehicles and theft of vehicles within Victoria. They contacted us to come up with the creative and execute a series of videos to highlight the kinds of things people can do to help prevent thieves from targeting them.

The campaign we came up with was ‘The Thankful Thief’ – A series of six tongue-in-cheek videos featuring a very thankful thief going about his business. Two of those videos are featured here.