SEEK Volunteer NZ

In June 2015 Seek NZ launched their not for profit arm SEEK VOLUNTEER, which coincided with NZ’s national volunteer week. To make SEEK Volunteer NZ the place to find volunteering opportunities (SEEK Volunteer = Volunteering) we were briefed to create a video that told the stories of various NZ volunteers and organisations, promoting the benefits, opportunities and variation of positions available.

This spot isn’t simply an ad for SEEK, it’s the stories about each of the individuals who have chosen to dedicate their time for volunteering. A sense of community was an important thread throughout– from the why’s to the outcomes. The stories are personable, relatable and pull at the heart string to inspire others to volunteer in whatever they’re passionate about.

Within the first week of launch, the spots were viewed over 100,000 times on the SEEK NZ Facebook page and traffic increased significantly with 88 organisations registering, 166 opportunities and 18 events posted to the site.