John Deere – Precision Ag

NZ based agency, Tracta, asked us to pull together a series of videos for John Deere. The aim was to promote the Precision Ag technology that John Deere features in their small grain tractors and equipment. This shoot was no mean feat – 4 days of production in Regional NSW with farmers from across the country, large equipment running in multiple locations, and a large support crew.

Logistically, this was a challenge, but one New Mac was willing to tackle head on. Working closely with our friends across the Tasman, we managed to pull together a suite of videos that are real, informative and have a uniquely Australian flavour.

The video featured here is the campaign video, but we created a number of deliverables including product specific videos and a suite of 360 videos.