Anti Cyberbullying

FUEL Agency

School yard bullying isn’t the same as when we were young. The advent of social media has opened up a whole new avenue for bullies to target their victims. Now, the bullying doesn’t just stop at the yard – it follows our kids home.

The effects of bullying are far reaching. This campaign from our friends at FUEL tells the story through the eyes of both a mother and daughter. The result is a haunting and heart felt message to anyone who may be bullied.

New Mac produced a series of videos – 90s long-form videos and 30s pre-roll cut downs. The following examples are the 90s videos: