Android Pay & Protect+Pay – Online Ad

Bendigo Bank

Bendigo Bank asked us to produce a series of videos to promote their new Protect+Pay and Android Pay Apps. The brief was to demonstrate the various features of the app such as the ability to temporarily lock and unlock your cards if you misplace them, Tap-and-go with Android Pay and other features of the Protect+Pay app.

We were asked to come up with the creative for the videos, as well as produce them in-house. The approach chosen was to inject a bit of comedy into our characters and scenarios as they use the apps. The keen eye of a film buff will also note the use of the Edgar Wright style of quick cuts.